The implementation of active marketing complex in an order to increase the competitiveness of Latvian private higher education institutions

Abstract

A decisive role in the modern economy is played by the educational services market. This is due to the fact that the level of education and obtained qualification are the one of the key factors of the quality of the labor force in the labor market, hence, as is well known, the number of knowledge, skills and abilities that an employee possesses increases as well. This, respectively, leads to the increase in quality and quantity of goods (services) produced by the labor market and an increase in the organization’s income, which leads, inter alia, to an increase in wages and quality of life for an employee, and in the long term, acceleration of the country's economic growth rate.