«Management of marketing activities of the enterprise in the conditions of formation of post-industrial economy» (on materials of theToyota Motor Corporation) from the specialty 073 "Management" of the educational program "Business Administration"

Abstract

The master's thesis consists of an introduction, three sections, conclusions, list of used sources and appendices. It contains 20 tables, 7 drawings, the list of used sources contains 116 literary names. In order to perform the tasks, the following methods were used scientific research: analysis and synthesis; comprehensive analysis; methods of direct calculations, method of expert assessments; comparative and economic analysis, graphic method. Data processing was implemented by using computer information technology and software providing MS Exsel and MS Office packages. The information base consists of the work of world scientists in the field of innovation management and sustainable development, as well as analytical materials Toyota Motor Corporation.