«Management competitiveness enterprises in cyclical and green economy» (on materials of the Volkswagen Group)

Abstract

The master's thesis consists of an introduction, three sections, conclusions, list of used sources and appendices. It contains 20 tables, 7 figures, a list of used sources contains 116 references and one appendix.The author proposes ways to increase the effectiveness of marketing management Toyota Motor Corporation, namely: a) formation and development of ecological culture as a factor in improving the efficiency of managing the competitiveness of Volkswagen groups in a cyclical and green economy; b) improving scientific and methodological aspects of assessing the effectiveness of enterprise competitiveness management in a cyclical and green economy; c) development of recommendations for the establishment of a "Green Office" in the activities of the Volkswagen Group.