Justification of the choice methods of economic analysis to evaluating the effectiveness of using the potential of trade enterprises

Abstract

The paper deals with the specific features of evaluating the effectiveness of the use at resource potential of trade enterprises. Served characteristic of commodity resources, fixed assets, personnel and intangible assets of trade enterprises that distinguishes them from the formation and use of other business entities. The elements of the resource potential of trade enterprises offered methods of economic analysis of the effectiveness of their use in modern conditions. Proposed criteria for selection of the appropriate method of economic analysis evaluating the effectiveness of the use resource potential of trade enterprises.