KEY DOMINANTS OF EFFECTIVE ORGANIZATION OF MARKETING AT UKRAINIAN SMALL TRADE ENTERPRISES

Abstract

Key challenges in the marketing of the produce of SME’s (small and medium enterprises) in Ukraine are elucidated in the article. Main duties and functions of employees whos’ brief is to market the produce on behalf of their respective SMEs’ are determined. The main responsibilities and duties of the directors of SMEs’ in the implementation of marketing activities are clarified. Principles of organization of marketing in small enterprises of trade area in Ukraine are generalized. Identifying factors that have the greatest impact on the marketing activities of domestic small trade enterprises are investigated.