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Please use this identifier to cite or link to this item: http://dspace.puet.edu.ua/handle/123456789/4415

Название: KEY DOMINANTS OF EFFECTIVE ORGANIZATION OF MARKETING AT UKRAINIAN SMALL TRADE ENTERPRISES
Авторы: Кateryna, Kraus
Ключевые слова: organization
marketing
marketer
duties
responsibilities
small enterprises
Issue Date: 2013
Издатель: Дніпропетровськ: ПДАБА
Библиографическое описание: Kraus K. Key dominants of effective organization of marketing at Ukrainian small trade enterprises / K. Kraus // Економічний простір: Збірник наукових праць. – Дніпропетровськ: ПДАБА, 2013. –№ 75. – С. 209-217.
Аннотация: Key challenges in the marketing of the produce of SME’s (small and medium enterprises) in Ukraine are elucidated in the article. Main duties and functions of employees whos’ brief is to market the produce on behalf of their respective SMEs’ are determined. The main responsibilities and duties of the directors of SMEs’ in the implementation of marketing activities are clarified. Principles of organization of marketing in small enterprises of trade area in Ukraine are generalized. Identifying factors that have the greatest impact on the marketing activities of domestic small trade enterprises are investigated.
URI: http://dspace.puet.edu.ua/handle/123456789/4415
ISSN: 2224-6282
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