European model of consumer protection

Abstract

Laws aimed at protecting consumers, there are already many centuries. Initially, they dealt mainly as nonconforming or counterfeit products of everyday use - such as diluted milk, beer, chalk in bread or impurities cheaper metals in gold, and so on. Although the laws were designed to stop fraud, they are equally needed as consumers and traders. Fair artisans and food vendors did not want to lose business because of lower prices or unlawful competition. Parallel interests of producers and consumers remain an important feature of consumer protection in Europe today.