ASYMMETRY OF INFORMATION AND ITS FEATURES IN THE TOURIST MARKET

Abstract

The purpose of the article is to determine the nature of asymmetry of information and the features of its existence in the tourist market. The processes of interaction and relationships are emerged and realized through the formation, transfer, and interchange of information. Market demand and supply are the information of market actors about their intentions and capabilities. Content of information flows, that connect them, plays a significant role in the functioning of the market. According to the above-mentioned nature of the market and considering the role of information for it, market can be represented as the plurality-theoretic model. The asymmetry of information, more specifically the asymmetry of information exchange is the result of uneven information provision of the entities of market relations. It is advisablly to distinguish the nature of asymmetry of information as a fact and nature of the process and the consequences of its use by market entities. Asymmetry of information is an objective phenomenon at the time of its occurrence. The process of using asymmetry of information is a subjective phenomenon that depends on a person and can lead to positive or negative effects and therefore affect the functioning of the market. Asymmetry of information on the tourism market has its own features regarding the origin, use, and effects. This is due to the peculiarities of tourism enterprises and their cooperation with the suppliers of tourism services and the features of the tourism product as informational