The role of social media marketing in promoting small and medium business

Abstract

Purpose. The purpose of the article is to study social media marketing as a tool promotion of products of small and medium enterprises, studying the essence of the concept of “social media marketing”, using marketing in social networks as part of the marketing strategy of small and medium-sized businesses. Methodology of research. Article based on the analysis of scientific achievements and research of theorists and practitioners of Internet marketing. The objectives of the article implemented by using the general and specific research methods: analysis and synthesis, systematization and generalization, dialectical approach. Findings. The article analyzes and summarizes the experience Internet marketing in small and medium enterprises. The terminology, methods and means of Internet marketing are defined. A study of modern tools of Internet marketing in the development of e-commerce on enterprises. The use of Internet marketing in small and medium enterprises in the world is considered. Practical value. Based on the research, conclusions and recommendations for the use of marketing tools in social networks have been developed, which will have a significant impact on the development and promotion of small and medium-sized businesses.