Socio-psychological aspects of innovation management of automotive companies: the main trends

Abstract

During the implementation of the goals of sustainable development of the XXI century, the issues of intensification of innovation and improving the efficiency of its management in the automotive industry as one of the basic sectors of the national economy become especially relevant. In addition, strengthening the role of socio-psychological aspects as a direction of behavioral economics now requires additional research results. The main desires of consumers are the basis for the formation of basic trends in the industry, which must be taken into account when managing innovation activities of enterprises. Therefore, it is worth focusing on how autonomous vehicles can change opportunities for work and leisure; how to plan and coordinate travel, sensual pleasures and pain from movement; take into account the experience of joint presence behind the wheel; improving cars for the disabled