Consumer behavior as a basis formation of main trends of innovative activity development of machine-building enterprises

Abstract

Strengthening the role of socio-psychological aspects of the development of innovation is now becoming an important area of behavioral economics and requires additional research results. Today, the basis for the formation of the main trends in the development of innovation in any industry are the needs, desires and requirements of consumers. Therefore, during the study of machine-building enterprises (in particular, vehicles) it is necessary to focus on their capabilities in changing jobs and leisure; travel planning and coordination, enjoyment or whites of movement; improvement of cars for the disabled; take into account the experience of being behind the wheel of a driver. Thus, the implementation of the concept of sustainable development of the XXI century in all socially oriented countries requires taking into account consumer behavior in the management of innovation and increase its efficiency in the automotive industry as one of the basic sectors of the national econom.